Buddy - Publishers

INCREDIBLY HIGH FIDELITY ANALYTICS

Real-time analytics data you can actually use and understand.

There are plenty of ways to get analytics data for your app, but few that work completely cross-platform and even fewer that offer real-time, native data in a completely readable and consumable form. Throw in the ability to change your analytics query and see the revised data backwards in time, and there's only one solution.

Welcome to analytics, Buddy-style.

Because apps built on the Buddy Platform use scenario-based APIs, when users launch an app, Buddy is able to track not just basic usage info, but real-time data on what users are doing inside the app. We can tell you what your users are doing (chatting with a friend in London), where they're doing it (from a Starbucks in Seattle), and what they've been doing (uploading a picture of a woman from Pike Place Market).

With Buddy analytics for your applications, your weekly marketing meeting update is now just a cut/paste away!

Buddy analytics will be launching in Fall 2012. In the meantime, all data from which analytics will be delivered is offered to publishers as an Excel download.

CONTEXTUAL & REAL-TIME

Don't count hits, understand usage.

Most analytics tools are designed to tell you how many times your app was opened, on what devices, for how long, etc... What they're not able to tell is scenario and intent-oriented data.

With an app built on the Buddy Platform, you're able to track usage by location type. Do you get greater usage on college campuses or in shopping malls? Is your retail app used in your stores, or for comparison shopping in your competitors' stores?

Buddy cross-references our knowledge of actual usage (action types vs. simply knowing that "data is being uploaded") with user demographics and contextually aware location info ("Starbucks" vs. latitude & longitude).

NO ADDITIONAL SOFTWARE NEEDED

No additional code, nothing to maintain.

Remember when TV ratings were tracked by having viewers fill out a paper form where they marked what they watched and when? Ya... we don't either. With the advent of digital cable boxes, simply pressing "channel up" tells the cable company & TV networks what you're watching with 100% fidelity and in real-time.

That's exactly what Buddy brings to tracking application analytics. You don't need additional software or special hooks in your code. Simply the act of using your app generates real-time analytics on the Buddy Platform.

CHANGE YOUR QUERIES, LOOK BACK IN TIME

Changing your mind doesn't mean an update.

If you're using an analytics tracking tool today, you're probably used to having to publish an update to your app if you substantialy change the metrics you're trying to track.

With Buddy, since all API calls are recorded as data for app publishers to access, and since those APIs are all contextual ("upload photo" vs. "save bits to a byte array"), there's no client-side changes to be made even if you fundamentally change your entire analytics tracking priorities.

And, since all data is always logged, for the first time ever you can now change your analytics query and look back in time at that data for prior usage.

INTEGRATE WITH MULTIPLE SYSTEMS

One size doesn't fit all. And that's okay.

We know that some folks have been using their existing analytics tools for a long time. And we know most people are wary of change - especially with software that "works". That's why we fully support customers using their existing analytics tools in conjunction with Buddy's.

When it is time to ditch the third party software, additional code maintenance and monthly bills, Buddy will still offer the highest fidelity raw data possible with absolutely no work or effort required on your part.

DATA YOU CAN ACTUALLY UNDERSTAND

Sometimes looks are everything.

It's possible you don't need MIT-grade insight into all your analytics data, all the time. Perhaps a quick glance at a dashboard of app performance that actually makes sense is sufficient. Maybe saving time is as important as understanding ROI?

We think that offering your app analytics data in the form of an infographic dashboard makes incredible sense. One login, one cut/paste and you have your marketing meeting update slide.

Of course, publishers can access their raw analytics data at any time, and can download it in Excel format for easy manipulation. But if you just need the facts in a form that even the boss can understand - you need Buddy.

Buddy for Publishers