Buddy Ohm launches with Ingram Micro Spain

Written by Martin Carroll

The roll-out of Buddy Ohm with Ingram Micro Spain is complete, extending Buddy Ohm distribution into all regions of Spain, the Balearic & Canary Islands and Portugal. Buddy representatives were initially introduced to customers at the Ingram Micro Digital Summit in Madrid and our shared launch at the recent Microsoft IoT in Action event  in Barcelona.

As part of the Buddy Ohm launch in the region, two classroom training sessions were held in Barcelona and Madrid. These sessions, which were led by Carlos Hospital, Head of IoT at Ingram Micro Spain, introduced 25 Ingram Micro sales people to Buddy Ohm. This sales force will now bring Buddy Ohm to the primary IT system integrators and specialist resellers in Spain.

The Buddy Ohm launch with Ingram Micro Spain is supported with a full ‘Go to Market’ program including things like:

  • Launch through Ingram Micro cloud sales platform (CloudBlue)
  • Full sales training program for sales teams
  • Monthly customer webinars through calendar Q1 2019
  • Further customer facing events will be delivered over the coming months, including a planned launch event in the Canary Islands in January 2019, focusing specifically on the 10,000 hotels and tourist locations in the region, which hosts over 15m visitors annually.