Taking the Buddy Ohm message on the road

Written by Tim Ritchie

It’s always satisfying talking to IoT community members and demonstrating the real impact Buddy Ohm can have for our clients. It’s also exciting when our partners see the opportunities for their customers in our solutions. This October, the Buddy team focused on spreading Buddy goodness through our channels and partners at several key industry events around the world.

Microsoft’s IoT in Action
Buddy was proud to participate in two  installations of IoT in Action’s global event series this month. One in Santa Clara, CA, and the other in Barcelona, Spain. This event is billed by Microsoft as the place to “gain actionable insights, deepen partnerships and unlock the transformative potential of intelligent edge and intelligent cloud solutions.”

For Buddy, IoT in Action Santa Clara was an opportunity to share our story with like-minded people and strengthen our relationships within Microsoft’s customer and partner ecosystem. Buddy Ohm was a popular feature in the IoT Expo where we talked to hundreds of interested industry professionals about making any space smarter with Buddy Ohm.

Attended by several hundred Microsoft European Partners, the IoT in Action Barcelona event gave Buddy and Ingram Micro an opportunity to get some direct partner feedback on our expansion in Spain and opportunities in other European territories.

Ingram Micro One
For the first time we also attended Ingram Micro One, Ingram Micro’s premier annual convention. Ingram Micro is the world’s largest technology distributor and we are contracted with them in Spain, United States, Canada, and Latin America (served via Miami). We are actively working with Ingram to extend into other regions as well.

This Ingram Micro event was the launch for Ingram Micro’s IoT group. Buddy Ohm was a key player in the IoT group’s messaging at this conference, attended by more than 3,000 partners (resellers). Exposure included face time with Ingram Micro executives, a solution plug during a main stage keynote, and space on the tradeshow floor.

Buddy also supported Ingram Micro’s recent Digital Summit at the Valley Business School in Madrid. This event brought together over 50 Ingram Micro partners and resellers, and marked the formal launch of Buddy Ohm in Spain. Together with Ingram Micro Spain , we are expanding a solid pipeline of opportunities with several resellers across multiple disciplines. In parallel with the Digital Summit launch, a full range of go to market activities have commenced in Spain, including our first formal launch of Buddy Ohm in the Ingram Micro global catalogue. This is the first step in our commercial activities in Spain with Ingram Micro, with initial customer orders anticipated in Q3 FY19.


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